Ask the question in the email.
Act on the answer.
A quiz that lives inside the inbox.
Forms are a native Zaymo block — a Typeform that renders inside the email. Build the questions in Zaymo, drag the block into a Klaviyo email, and every answer writes back to the Klaviyo profile as an attribute, even when the subscriber stops halfway.
Question 1 of 4
What best describes your style?
Build the quiz right on your Klaviyo template.
Drag the Forms block straight onto the email you already send, then build the questions right there — multiple choice, open-ended, star ratings, phone capture. No third-party embed, no developer, no landing page for the subscriber to load.
Forms block
submissions vs. a landing page
The same survey answered in the inbox instead of behind a redirect — roughly double the responses in A/B tests.
Create a form
welcome-quiz completion, of openers
Midnight Hour's welcome quiz was finished by more than half of everyone who opened — zero-party data from the first send.
A redirect is where the answer goes to die.
A landing page loses the answer
Every redirect between the question and the answer is a place to drop out — and an unanswered question is an unsegmented subscriber.
In-email answers activate
Answers land on the Klaviyo profile as they are given, so the next flow can already be personalized to what the subscriber just told you.
Move the question inside the email, and the moment of curiosity and the zero-party answer finally live in the same place.
The results
Quiz completion — Midnight Hour, welcome & winback
Completion rates are from Midnight Hour's published case study. The ~2× submission figure is what we typically see in A/B tests against the same survey on a landing page — a typical observation, not a guarantee.
A Typeform, inside the email.
Multiple choice, open-ended, star ratings, phone capture. No third-party embed, no landing page, no extra tool for the subscriber to load — the whole quiz renders and answers right in the inbox.
Write-back
Every answer becomes a Klaviyo profile attribute automatically.
Partials
Answers save as they are given — a half-finished quiz still segments.
Anywhere
Publish the same quiz as a standalone page to embed on-site.
Answer, match, buy — without leaving.
Zaymo averages the answers into a match and routes the subscriber to the right product or collection. A shopping block can sit on the end screen, so the purchase happens in the same email as the question. Route to a collection, not a single SKU, when stock moves fast.
Zero-party data that gets used.
Answers land in Klaviyo and in Zaymo. Gate a discount behind submission, seed a segment, or convert a Klaviyo-only contact to SMS with a single question — the data is activated, not just collected.
Four flows, one block.
Welcome, while curiosity is highest. Winback, to reopen a cold conversation. Cancel, to catch the reason. Post-purchase, for NPS and satisfaction.
The quiz block in action: Midnight Hour.
Midnight Hour asks subscribers what they wear, not what they think. Zaymo averages the answers into a style match, routes to that collection, and fires the matching Klaviyo flow — one quiz in the welcome, a second one to reopen the cold list.
responses in the first two days on an apparel brand's “guess the new product” launch quiz — demand signal collected before the product shipped.
How the play is built
- 01
Ask about style.
Corporate, Witchy, Whimsy, Romantic, Casual, Punk Goth — questions a subscriber actually wants to answer.
- 02
Average into a match.
Zaymo turns the answers into one style, written to the Klaviyo profile.
- 03
Route to the collection.
Not a single SKU — stock moves too fast for that.
- 04
Let the match do more.
It triggers the matching flow, and each pairing carries a playlist that returns in the abandonment footer.
Published case study, July 2026 · Miranda Mattson, ATTN Agency.
More blocks in the library
Subscription portal →
Delay, skip, or swap in one tap.
Review collection →
Gather reviews in-email, no landing page.
SMS capture
Grow the SMS list inside the email.
Products
One-click add-ons in a high-intent send.
Open animations
Motion on open that holds attention.
Inbox booster →
Land in primary, not promotions.
Frequently asked questions
Have a question we didn't cover? Book a demo and ask.
Go deeper in the Help Center
Start matching products to zero-party data.
See the quiz running in your own welcome and winback flows. Completion figures are from a published case study; the ~2× submission lift is a typical A/B observation, not a guarantee.